Who we are
NO FEAR, BOLD SELF EXPRESSION SINCE 2001.
OSMO® CONTINUES TO PUSH THE BOUNDARIES, GIVING STYLISTS AND BARBERS THE POWER AND CONFIDENCE TO CREATE.
The OSMO® range boasts over 80 high performance colour, care and styling products for all hair types and is available in 67 countries across the globe.
For two decades our dedicated in-house formulation chemists obsess about all things hair to develop unique and innovative formulas in the UK.
Launching in 2001 with only two iconic products, Aqua Wax and Wax Pomade, we revolutionised styling. Thick, heavyweight gels dominated the industry at that time and when OSMO® took to the stage, we shifted the demand to drier textured waxes. We've been disrupting the industry and setting trends ever since.
Over the years our range has extended to include targeted cleansing, conditioning and styling products to suit every hair type.
We then turned our attention to colour. OSMO® IKON permanent colour was born in 2008 allowing colourists' creativity to run wild with unlimited shade possibilities. OSMO® Color Psycho expanded our colour collection in 2014 with a range of outrageously bright, semi-permanent colours with a Tamer to create softer pastel shades.
Fast forward to 2017, with multiple product launches in between, one of our best-sellers of all time hit the shelves of salons across the world, Super Silver No Yellow Shampoo. The highly pigmented, purple treatment is now the stand out product of the wider range, The Super Collection, which also includes the brand new Super Cool shampoo for brunette tones.
In the last few years we’ve continued to expand the OSMO® portfolio across the globe and world domination is at the forefront of our mind
Next year, we’re celebrating OSMO®’s 20th birthday. It’s been a wild two decades and we promise to continue formulating innovative products to let stylists’ and barbers’ creativity flow and confidence grow.