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Smooth & Straight

The ultimate range for super straight, frizz-free hair with multi-dimensional shine.

Smooth & Straight
Berber Oil Hair Treatment

Intensely nourishing treatment for strong, healthy and glossy hair.

Berber Oil Hair Treatment

Intensely nourishing treatment for strong, healthy and glossy hair.

Straightening Fluid

Keratin infused fluid for super straight, frizz-free results.

Keratin based leave in treatment with 10 wonderful effects.

Keratin based leave in treatment with 10 wonderful effects.

Keratin based straightening complex for long-lasting super straight hair.

Blinding® Shine Serum

Tames straight or curly hair whilst adding exceptional shine.

Blinding® Shine Illuminating Finisher

Extreme shine spray for a vibrant and sleek finish.

Dual Action Miracle Repair

Two-phase leave-in treatment to replenish moisture for silky smooth results.

Blinding® Shine Definer

Lightweight formula to define hair and add high voltage shine.